第56届米兰国际家具展即将盛大开幕
作为国际家具设计领域的行业标杆，新一届米兰国际家具展即将拉开帷幕。本届展会不仅在对经典盛事的承袭中采用全新展现方式，更以独特的视角向世人完美呈现两场有关当代设计及办公空间设计的精彩展会，着实称得上是史无前例的饕餮盛宴。依托与米兰市政府的多年合作关系，往届米兰国际家具展得以顺利召开和谢幕。正如宣传片所说，米兰这所城市已成为名副其实的“设计之都”，而米兰国际家具展也不负众望，成为家具设计领域的标杆。
目前，距离第56届米兰国际家具展的开幕仅剩不到60天。届时，将展出来自全球设计大师的精品佳作，它们不仅构思精巧，而且还凭借卓越的品质获得了业内人士的一致认可；此外，此次展会还将作为一个商业平台，为众多国际品牌的业务发展提供绝佳机会。此次展会预计将迎接来自全球165个国家的30多万名观众和来自世界各地的5,000多名记者。届时，将向他们呈上一场纷繁多彩的产品设计盛宴，其中涵盖了家具、照明灯具、办公环境等各个领域。
本届家具展共由5项展会组成，即：米兰国际家具展、国际装饰配套展、欧洲灯光国际照明展（Euroluce）、国际办公家具展（Workplace3.0）、卫星展（SaloneSatellite）。这5项展会将同时在米兰国际展览中心（Fiera Milano Rho）举行，具体时间为4月4日（周二）至4月9日（周日），其中每天上午9:30至下午6:30向专业人士开放，周六及周日向大众开放：
“米兰国际家具展马上就要与大家见面了。各大参展品牌商和展会主办方都对今年4月中旬即将举行的这场盛事翘首以盼。家具设计领域在2016年的前十个月中一直保持着活跃的状态，而这种积极的趋势很有可能延续到接下来的数个季度中。意大利家具制造业继续在全球各大市场中蓬勃发展。在上一届米兰国际家具展中，凭借其在国际家具设计领域中的风向标地位，这场展会成功吸引了众多来自海外的著名专业人士。他们拥有强大的购买力，并且有67%的人员对展览项目给予了投资”，米兰国际家具展主席Roberto Snaidero如是说。
从意大利木业和家具工业联合会研究中心（Federlegno Arredo Eventi Study Centre）提供的数据中可以看出，2016年前十个月的家具出口量十分可观，而这进一步证实了家具展的确是意大利家具及灯具公司的“助推器”。去年一月到十月的海外销售额增长了110亿欧元，其中增长最明显的国家为法国、美国和中国，其增长率分别超过5.3%、8.1%和18.4%。
“意大利对外贸易委员会（ICE）一直以来都与意大利木业和家具工业联合会保持一定的合作关系，共同为米兰国际家具展和期间展出的各种优质产品提供强有力的支持”，Giovanni Sacchi这样说道，他本人是意大利制造产品出口贸易促进部的部长，该部门分属意大利对外贸易委员会（ICE）。“在对家具展进行筹备的前几个月中，我们在中国、美国、俄罗斯、伊朗等国家的知名行业报刊上开展了一系列线上和线下宣传活动，这些国家都是我们主要的产品出口国。此外，我们还对本年度需要召开的大量宣传会进行了规划”。
凭借对全球众多专业人士、观众、设计师、买家和记者的强大吸引力，以及与米兰市政府和相关机构共同经营的良好合作关系，米兰国际家具展再次证明了它在意大利家具行业中不可撼动的重要地位，同时也使得米兰这所城市荣登“家具设计之都”。本次展会的宣传语“遇见米兰，预见未来”，也进一步验证了米兰国际家具展的重要性。
“同往常一样，米兰将再次做好准备，并付出比以往更多的努力，来组织这场卓越的国际盛事，为来自世界各地的观众奉上一场精彩绝伦的饕餮盛宴”，米兰市长Giuseppe Sala如是说。“一直以来，米兰国际家具展的举办对米兰而言，都是一个不小的挑战。作为世界设计之都，米兰将一如既往地保持它的卓越风采，为本届家具展的顺利举办提供一切必要的支持，尽最大努力营造一个完美的环境。米兰这所城市与米兰国际家具展一样同等重要，它有足够的实力成为聚焦家居设计行业的中心，并吸引了全球众多业内人士慕名前来感受和体验它缔造的城市文化和氛围。这其中既包括才华出众的新锐设计师，也包括在国际上久负盛名的设计大师，此外还有众多新锐的创新型企业和一些历史悠久的品牌商”。
自上届以“奢品”（xLux）为主题的家具展（期间主要展示了在当代设计风格下历久弥新的经典奢华之作）成功闭幕之后，米兰国际家具展现已引用一种全新的展览形式展出具有古典特色的家具和配件（地点位于2号和4号展厅），并采用新主题“经典：不朽的珍藏（Classic: Tradition in the future）”，使得整体布局更加协调、均衡、灵活。经过展区中央的“漫步长廊”时，观众可以领略到在这些经典家具和物件中所融入的知识、工艺和技巧等宝贵的文化遗产。上届家具展“设计的传承：经典”（Before Design: Classic）所使用的展区和展厅，同样会在本届展会中加以使用；此外，届时还将放映由知名导演Matteo Garrone执导的一部独立短片。
两大双年展将与米兰国际家具展同时展出，即欧洲灯光国际照明展（Euroluce，位于9—11号及13—15号展厅）和专注于办公环境设计的国际办公家具展（Workplace3.0，位于22—24号展厅）；此外，国际装饰配套展和卫星展也将同期举行。
本次第29届欧洲灯光国际照明展将展出照明灯具市场中最优质的产品，既有装饰性灯具，也有运用了新型照明技术的灯具；它们广泛用于工业照明和公共照明领域，以及剧院和医院等场所。此外，还将展出各种自动化家居照明系统、光源以及控制光源的应用软件等。所有这些产品和项目都将设计侧重点放在了节能、环保和减少光污染上。
本次第18届国际办公家具展展出的相关设计作品，主要在办公环境的设计和相关技术的运用方面吸收了创新性理念，以应对工作环境在近些年来发生的变化和最新市场需求。
本届展会将为办公室、银行、保险公司、邮局以及其他公共办公场所提供理想的家具设计方案；还将展出办公椅和社区中的休闲椅、音响、内部隔断和遮挡、办公家具配件等产品，以及视听技术、高科技系统和安保系统等。
卫星展将在22—24号展厅举行，届时观众可从5号通道免费入场。这场展会也十分精彩，不容错过。届时，来自全球5大洲的新锐设计师、企业家、建筑师、室内设计师、媒体人员等等将齐聚一堂，共享这场视觉盛宴。本次第20届卫星展的主题为“探寻设计本质”（DESIGN is ...?），旨在引领广大业内人士以开放的理念探寻设计的重要本质。
在本次第20届卫星展上，还将举行“卫星展20年优秀作品集锦”，展出的作品均出自在往届卫星展中表现出色的设计师之手。这场大型作品展的主题为“卫星展：20年创新历程”，策展人为Beppe Finessi，地点位于米兰的蒸汽工厂创意园区（Fabbrica del Vapore）；其中展示的作品均为在往届卫星展中展出的优秀设计原型，它们曾被投入批量生产，并由国际知名的大型公司和主要制造商推向市场。
此外，与本届卫星展同期举办的还有第8届新锐设计奖的评选活动。
除了商业展出之外，本次盛会将主要精力放在突出两大双年展的主题上（即：“照明”和“办公环境”），同时还将主要展出场地用于这两大双年展。Ciarmoli Queda工作室为本次有关照明主题的双年展设计了名为“DeLightFuL”的主题，该词由“设计、光明、未来、生活”对应的英文单词组合而成。该工作室之前策划了上届米兰国际家具展中的“设计的传承：经典”（Before Design: Classic）项目。此外，为配合这一主题，展会现场还将放映一部由知名导演Matteo Garrone执导的唯美短片。
本次针对“办公环境”的双年展以“享受愉悦办公”（A Joyful Sense at Work）为主题，其策展人是Cristiana Cutrona。在这场展览中，重点展示设想的未来办公环境，并借助四项设计作品和相关创新内容，对办公用品及工作空间的设计理论进行了重新阐释；这四组设计作品分别展现了不同地区的建筑师对其所在地文化特点的精准捕捉，包括来自美国的建筑师团队Primo Orpilla和Verda Alexander/Studio O+A、来自伊朗的建筑师团队Arash Ahmadi/Ahmadi Studio、来自荷兰的建筑师团队Ben van Berkel/UNStudio和Jeff Povlo/SCAPE、以及来自意大利的建筑师团队Alfonso Femia和Gianluca Peluffo/Studio 5+1AA，他们分别在各自的设计作品中展现了美洲、亚洲和欧洲的地域特色。
在本届家具展上，还将举行第2届空间与室内设计展（space&interiors）。这是唯一一项与家具展建立官方联系的展会，并重点展示建筑物的表面装饰项目。该展会的策展人为Migliore+Servetto Architects团队，地点位于米兰市布雷拉设计区（Brera Design District）的新门购物中心（The Mall - Porta Nuova），具体时间为2017年4月4日（周二）至4月8日（周六）。届时，将以独特的方式呈列各种室内表面、地板、门板及装饰等项目。
观众可以在休息区参加“建筑师鸡尾酒会”（Archicocktails），一边享用鸡尾酒，一边与设计及建筑行业的知名人士探讨最新的设计行业趋势。随后，将举办一场名为“绝对轻”（Absolute Lightness）的展览，作为2017米兰国际家具展的尾声。届时，将采用前沿的交互式数字背景幕来展示当代建筑物中的华丽装饰。
米兰国际家具展的官方网站为www.salonemilano.it，还可以通过各种社交渠道（例如Facebook、Twitter、Instagram、LinkedIn、Pinterest、YouTube和Flickr）获取2017米兰国际家具展的最新资讯和预告。
此外，还可通过2017米兰国际家具展的免费应用软件（现已在iPhone、iPad平台上开通使用，并且即将支持在Android设备上的下载安装）咨询有关展会的相关信息。
第56届米兰国际家具展的官方标签是：
#米兰国际家具展（SaloneDelMobile）|#欧洲灯光国际照明展（Euroluce） | #国际办公家具展（Workplac3_0）| #卫星展（SaloneSatellite）
数据
米兰国际家具展（Salone del Mobile.Milano）
净展出面积为200,000 m2，展商2000多名，包括650名参加卫星展的设计师，其中海外展商占总展商数的30%。
米兰国际家具展与国际装饰配套展
共计1300多名展商参展，展区面积超过150,000 m2，分为3种主题类型：
经典主题——于2、4号展厅举行，共计272名展商参展，其中7%为海外展商
设计主题——于5、6、7、8、10、12、14、16、18、20号展厅举行，共计820名展商参展，其中37%为海外展商
奢品主题——于1、3号展厅举行，共计220名展商参展，其中14%为海外展商
欧洲灯光国际照明展（Euroluce）
共计454名展商参展，其中49%为海外展商；展区面积超过39,000 m2，在9—11号和13—15号展厅展出
国际办公家具展（Workplace3.0）
共计92名展商参展，其中39%为海外展商；展区面积超过10,000 m2，在22—24号展厅展出
卫星展（SaloneSatellite）
约有650名来自全球各大设计院校的设计师参展，展区面积超过3,000 m2，在22—24号展厅展出
米兰，2017年02月08日
关于展会的更多信息，请联系：
媒体联系人 （意大利)
Ms. Laura Maini
www.salonemilano.it
laura.maini@salonemilano.it
媒体联系人 (中国)
张琨女士 Ms. Chloe Zhang
chloe.zhang@vnuexhibitions.com.cn
salonedelmobile@vnuexhibitions.com.cn
T: +86 21 61953570
Salone del Mobile.Milano 2017: 56th edition
An international sectoral benchmark, the Salone del Mobile.Milano is currently finessing the upcoming edition, which boasts a new format for the classic section and two events providing unprecedented visualisations of contemporary design and the workspace. The Salone’s close partnership with Milan is key, making the city and the event the capital of design, as the ADV campaign states.
With just under 60 days to go until the opening of its 56th edition, the Salone del Mobile.Milano is the sector’s acknowledged showcase for excellence and quality and the international appointment for those who work in it. It also attracts more than 300,000 visitors from over 165 different countries with its comprehensive and extensive range of goods – from furnishings to lighting to the workspace – and is covered by more than 5,000 journalists worldwide.
5 exhibitions: the Salone Internazionale del Mobile, the International Furnishing Accessories Exhibition, Euroluce, Workplace3.0 and SaloneSatellite, will run concurrently at the Fiera Milano Rho from Tuesday 4th to Sunday 9th April, open to professionals every day from 9.30 to 6.30, and to the public on the Saturday and Sunday:
“The Salone del Mobile is on the home strait and both the companies involved and the organisers are looking forward to mid-April with great optimism. This positive mood is driven by the sector’s upbeat performance during the first ten months of 2016, and it will hopefully maintain this trend over the next few quarters. Italian furnishing continues to gain ground on almost all the international markets. The Salone del Mobile’s strong international vocation saw the return of 67% of the high profile foreign professionals with solid buying power at the last edition”, said Salone del Mobile.Milano president Roberto Snaidero.
Data processed by the Federlegno Arredo Eventi Study Centre show that exports during the first ten months of 2016 confirmed the Salone as a powerful driver for the growth of Italian furnishing and lighting companies. Foreign sales rose above 11 billion euros between January and October last year, with signs of significant growth in France (+5.3%), the United States (+8.1%) and China (+18.4%) in particular.
“ICE – Italian Trade Agency has been working very closely with FederlegnoArredo for years to support the prestigious Salone del Mobile and the excellent products it showcases”, said Giovanni Sacchi, Director of the Made in Italy Export Promotion Department of ICE – Italian Trade Agency. “We’ve run an extensive on and off line communication campaign in the leading foreign sectoral newspapers in the run-up to the Salone over the last few months, while numerous promotional meetings have been scheduled during the year, involving China, the US, Russia and Iran, which are our priority export markets.”
The Salone del Mobile is reprising its role as a major resource for the Italian system, thanks to its ability to attract professionals, visitors, designers, buyers and journalists to Milan from all over the world, a strength that has helped Milan become the capital of furnishing and design, as has its with its powerful bond with the city and its institutions. The Italian communication campaign slogan Be the First to see the Latest is further affirmation of the Salone’s role.
“As always, Milan will be ready for and even more equal to this extraordinary international event, which brings in huge numbers of people from all over the world”, said Mayor of Milan Giuseppe Sala. “The Salone del Mobile has always been a test bench for our city, which is proud to be seen as the capital of design and keen to retain its pre-eminence, demonstrating again this year that it is the ideal context for an event of such importance. Because Milan, together with the Salone, has the power to highlight and throw into great relief the entire sector, from the talented young designers to the great international names, to the innovative startups to the historic companies.”
Following the successful launch of the last edition of xLux – the section devoted to timeless luxury reworked in a contemporary vein – the Salone Internazionale del Mobile has brought in an innovative format for classic furniture and furnishing accessories, in Pavilions 2 and 4, under a new name, Classic: Tradition in the future, and with a more homogeneous, balanced and fluid layout. A central “promenade” takes visitors into a space that draws on values such as patrimony of knowledge, craftsmanship and the skills needed to create classic furniture and objects. The exhibition will also feature the theatre and one room from the successful Before Design: Classic project presented at the last edition of the Salone del Mobile.Milano, along with the short film by multi-award winning director Matteo Garrone.
The two biennial exhibitions will be running in full synergy with the Salone Internazionale del Mobile, Euroluce in Pavilions 9-11 and 13-15 and Workplace3.0 inside Pavilions 22-24 dedicated to the workspace, as well as the International Furnishing Accessories Exhibition and SaloneSatellite.
Now into its 29th edition, Euroluce showcases the very best the lighting market has to offer, from decorative products to illuminotechnical products – used in the industrial, street, theatrical and hospital lighting sectors – as well as lighting and home automation systems, light sources and lighting application software, all with a particular focus on energy saving, environmental sustainability and light pollution.
Workplace3.0 – now into its 18th edition – is based on an innovative concept based on design and technology for designing workspaces and is an event that responds to the rapid change in the world of work and the latest market demands.
The exhibition will showcase the ultimate furnishing solutions for offices, banks, insurance offices, post offices and public spaces; chairs for offices and community spaces, acoustic products, internal partitions and coverings, office furnishing accessories, audio-visual technologies and technical and security systems.
SaloneSatellite, in Pavilions 22 and 24, with free public entry from Cargo 5, is an unmissable event. It brings together a selection of young designers from 5 continents with entrepreneurs, architects, interior designers and the press. The theme of the 20th edition is “DESIGN is …?”, an open, topical and crucial question.
The 20 years of SaloneSatellite will be celebrated with the SaloneSatellite 20 Years Collection – a special edition of bespoke pieces designed by international designers whose careers took off at SaloneSatellite – and with “SALONESATELLITE. 20 Years of New Creativity”, a large exhibition curated by Beppe Finessi at the Fabbrica del Vapore: an anthology of pieces presented during the twenty editions of SaloneSatellite as prototypes, which then went into production, marketed by prestigious, large-scale companies and other key manufacturers.
This year also marks the 8th edition of the SaloneSatellite Award.
Alongside the purely commercial exhibitions, the fair will feature two events, at the fairgrounds, tying in with the two biennial themes, light and the workplace. The first, DeLightFuL, a portmanteau for Design, Light, Future, Living, is curated by Ciarmoli Queda Studio, which produced Before Design: Classic for the last edition of the Salone del Mobile.Milano, and will feature a short fantasy film d’auteur by multi-award winning director Matteo Garrone.
The second event, A Joyful Sense at Work, curated by Cristiana Cutrona, is a visualisation of the evolving workplace scenario of the future, using innovative content to recast the theory of office product and workplace design with four installations, each representative of the cultural characteristics of the international architects’ areas of provenance. America, Asia and Europe will be produced by Primo Orpilla and Verda Alexander/Studio O+A (United States), Arash Ahmadi/Ahmadi Studio (Iran), Ben van Berkel/UNStudio and Jeff Povlo/SCAPE (Holland) and Alfonso Femia and Gianluca Peluffo/Studio 5+1AA (Italy).
Back for a second edition, space&interiors, the only other event officially connected with the Salone del Mobile.Milano, puts the spotlight on architectural finishes. Curated by Migliore+Servetto Architects, the exhibit will showcase interior surfaces, floors, doors and finishes at The Mall – Porta Nuova, in Milan’s Brera Design District from Tuesday 4th April
to Saturday 8th April 2017.
A lounge area will be completely turned over to Archicocktails: various figures from the design and architectural world will discuss design and execution trends with visitors.
The exhibition Absolute Lightness will round off the 2017 edition, harnessing an innovative interactive and digital display to underline the value of finishes in contemporary architecture.
The Salone del Mobile.Milano is online at www.salonemilano.it and social channels
(Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube and Flickr), which carry all the latest information and news about the 2017 edition, along with trailers.
The free Salone del Mobile.Milano 2017 App (available for iPhone, iPad and the leading Android devices) is a useful tool for negotiating the fair.
The official hashtags for the 56th edition are:
#SaloneDelMobile |#Euroluce | #Workplac3_0 | #SaloneSatellite
THE FIGURES
Salone del Mobile.Milano
Over 200,000 m2 of net exhibition space and more than 2,000 exhibitors – including
650 SaloneSatellite designers – of whom 30% from outside of Italy.
Salone Internazionale del Mobile and International Furnishing Accessories Exhibition
More than 1,300 exhibitors spread over 150,000 m2, split into 3 style categories:
Classic – 272 exhibitors, of whom 7% from outside of Italy – Pavilions 2-4
Design – 820 exhibitors, of whom 37% from outside of Italy – Pavilions 5-6-7-8-10-12-
14-16-18-20
xLux – 220 exhibitors, of whom 14% from outside of Italy – Pavilions 1-3
Euroluce
454 exhibitors, of whom 49% from outside of Italy, spread over more than 39,000 m2 –
Pavilions 9-11 and 13-15
Workplace3.0
92 exhibitors, of whom 39% from outside of Italy, spread over 10,000 m2 – Pavilions
22-24
SaloneSatellite
Around 650 designers from different international design schools spread over
approximately 3,000 m2 – Pavilions 22-24
Milan, 8th February 2017
Press Contact （Italy)
Ms. Laura Maini
www.salonemilano.it
laura.maini@salonemilano.it
Press Contact （China)
Ms. Chloe Zhang
chloe.zhang@vnuexhibitions.com.cn
salonedelmobile@vnuexhibitions.com.cn
T: +86 21 61953570
注：本文来源于《家具与室内装饰》
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